2024-05-22 20:50 (수)
Radisson Hotel Group signs Thailand's first Radisson RED hotel in vibrant Patong Beach, Phuket with Destination Group
Radisson Hotel Group signs Thailand's first Radisson RED hotel in vibrant Patong Beach, Phuket with Destination Group
  • PR Newswire
  • 승인 2023.03.07 16:00
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390-key Radisson RED Phuket Patong Beach will introduce a new era of bold, social and hyper-connected hospitality to this popular destination, as part of a nationwide expansion strategy

BANGKOK, March 7, 2023 /PRNewswire/ -- Radisson Hotel Group will introduce an exciting new era of social and stylish hospitality to Thailand following the signing of Radisson RED Phuket Patong Beach, a vibrant upscale lifestyle hotel that will mark the debut of the Radisson RED brand in the "Land of Smiles." This forms a key part of the Group's strategy to double its portfolio of operating hotels in Thailand by mid-2024.

Exterior Rendering of the Radisson RED Phuket Patong Beach

Slated for opening in late 2023, Radisson RED Phuket Patong Beach marks the conversion of an existing property in the heart of Patong Beach, which will now be fully renovated and relaunched in line with Radisson RED's bold design and brand standards. Owned by Destination Group, which recently partnered with Radisson Hotel Group to open both the Radisson Resort & Spa Hua Hin and Radisson Resort & Suites Phuket, this signing reaffirms the Group's ability to meet the needs of guests and owners in a wide variety of markets – including Asia's most popular destinations – with innovative brands and attractive business models.

"We are delighted to strengthen our relationship with Destination Group with this landmark agreement for Thailand's first Radisson RED hotel. With its striking design, upbeat vibe and the flexibility to let guests seamlessly switch between business and leisure, Radisson RED has the power to inject new life into hotels and destinations. This makes it the perfect fit for Patong Beach, one of Thailand's most dynamic tourism hubs," said Ramzy Fenianos, Chief Development Officer, Asia Pacific, Radisson Hotel Group.

With its smart, upscale lifestyle design, Radisson RED presents a playful twist on the conventional with social spaces that let savvy travellers kick back, relax and feel the buzz of their destination. Positioned in the heart of Patong, Phuket's main commercial district, just 270 meters from the beach and surrounded by retail malls, restaurants and nightlife, Radisson RED Phuket Patong Beach will let visitors feel the pulse of this lively tourist hub.

A nod to Thailand's most prominent national icons, guests will be greeted by a life-sized sculpture of a red lacquered elephant wearing earphones that will serve as the hotel's mascot. As they enter the playful, art-inspired lobby where a red tuk-tuk takes centre-stage, guests can easily use the check-in app for a stress-free arrival experience. The 390 rooms are all hyper-connected with high-speed Wi-Fi, streaming services and USB ports while a collection of Family Rooms with bunk beds and Party Rooms with dedicated fun spaces offer a host of options for every type of stay. 

Guests can chill out at the rooftop beach club, enjoy alfresco dining in the Warehouse specializing in rum and wine, or party late in the secret speakeasy lounge. A grab-go kiosk makes it easy to refuel, the power gym is a great place to work out, while wellness amenities like ice tubs and the Himalayan sea salt spa help guests rejuvenate. The resort offers two pools including a rooftop pool, a movie theatre, a video arcade, and a kids' club which will keep both young children and teens entertained.

"We are delighted to partner with Radisson Hotel Group once again and proud to introduce Radisson RED to Thailand for the first time. This innovative brand will attract the new generation of 'always-on' travellers who crave connectivity above all else. We are confident that this cutting-edge, contemporary concept, combined with the global strength and support of Radisson Hotel Group, will make this hotel one of Patong's most exciting and coolest places to stay. This is the first hotel to be designed to meet the desires of post-pandemic travelers to Phuket. We are not just selling a room but more so we are selling an amazing Instagrammable experience in our resorts," said Gary Murray, founder & CEO of Destination Group.

Phuket is leading Thailand's post-pandemic tourism recovery, having welcomed approximately 4.3 million international visitors in 2022¹ – more than one-third of the country's total 11.5 million arrivals last year. The island is expected to attract 12 million domestic and overseas visitors this year, and it has already started the year strongly with the restart of direct flights from China in January.

Earlier this year, Radisson Hotel Group announced plans to expand exponentially in Thailand, with a multi-brand expansion that will include new hotels and resorts in key destinations such as Phuket. The Group currently operates six hotels in Thailand across four brands in Bangkok, Phuket and Hua Hin. 

ABOUT RADISSON HOTEL GROUP
The Radisson family of brands can be found around the world in more than 120 countries, with currently over 1,700 hotels in operation and under development. Radisson Hotel Group operates the business in EMEA and APAC with over 1,100 hotels in operation and under development. The international hotel group is rapidly growing with a plan to double the portfolio by 2025. The Group's overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos. 

The Radisson family of brands portfolio includes Radisson Collection, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson, and prizeotel brought together under one commercial umbrella brand Radisson Hotels.  

Radisson Rewards is Radisson Hotel Group's loyalty program, which delivers an elevated experience that makes Every Moment Matter. As the most streamlined program in the sector, members enjoy exceptional advantages and can access their benefits from day one across a wide range of hotels in Europe, Middle East, Africa, and Asia Pacific. 

Radisson Meetings provides tailored solutions for any event or meeting, including hybrid solutions placing guests and their needs at the heart of its offer. Radisson Meetings is built around three strong service commitments: Personal, Professional and Memorable, while delivering on the brilliant basics and being uniquely 100% Carbon Neutral.  

At Radisson Hotel Group we care for people, communities and planet and aim to be Net Zero by 2050 based on the approved near-term Science Based Targets. With unique solutions such as 100% carbon neutral Radisson Meetings, we make sustainable hotel stays easy. To facilitate sustainable travel choices, all our hotels are becoming verified on Hotel Sustainability Basics. 

The health and safety of guests and team members remain a top priority for Radisson Hotel Group. All properties across the Group's portfolio are subject to stringent health and safety requirements, as outlined in the Radisson Hotels Safety Protocol. The Safety Protocol is an integral part of Radisson Hotel Group's Safety and Security program ensuring we always care for our guests and team members. 

For more information, visit our corporate website. Or connect with Radisson Hotels on: 

LinkedIn | Instagram | Twitter | Facebook | YouTube 

ABOUT RADISSON RED 
Radisson RED is an (upper) upscale hotel brand that presents a playful twist on the conventional. The brand injects new life into hospitality through informal services where anything goes, a social scene that's waiting to be shared and stylish public spaces with standout design to inspire our guests. Radisson RED hotels are designed to fit the needs of our guests by giving them endless opportunities to tune in and out switching effortlessly between business and pleasure. Guests and professional business partners can enhance their experience with Radisson RED by participating in Radisson Rewards, an international loyalty program offering exceptional benefits and rewards. 

For reservations and more information, visit our website. Or connect with Radisson RED on: 

LinkedIn | Instagram | Twitter | Facebook | YouTube 

ABOUT DESTINATION GROUP
Under the motto of creating "Great Places To Be," Destination Group has built an extremely successful hotel portfolio across most all resort markets in Thailand.   Throughout the last 27 years, the Group has continued to expand, innovate, and succeed in the hospitality market in Asia.    Destination Group is renowned for its innovative designs and turnaround successes, and for setting the standard in world-class resort and business hotels, providing outstanding holiday experiences that are second-to-none. In evolving our business, the Group also owns Destination Eats, featuring +15 unique F&B brands, along with Collective Hospitality, Asia's largest hostel company.   We love what we do and are motivated to continue developing Great Place to be that excite our guests.

To learn more about Destination Group, please visit www.destination-properties.com.

 

info@prnasia.com

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