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치큐, IFA 2026에서 글로벌 확장을 넘어 현지 밀착 행보 선보여 [https://message.prnewswire.com/ls/click?upn=u001.NtuiVnP5jkQMNlmr7McfYf0llcFQ4lQd7Ng6JIX2ZTKofxexelk62SpR00gQ38JbD8XnkwNfvq37iJUTWtuepZaUyJRZykO8phItHUuirusF1orE8iY8No-2FzvE4kk7pYVK8o_J5zZT1SHizHP02RCH7DPFqEjVZdAWWfvTFH-2F38NkA2aUjPcWCePza8j6Hc-2FCoKdJcLdzOR8spdND7y4Bru-2F-2BPE088N8QFiS9OjA6ITEYiOj537CnMad3pId-2FTGz7kl5fR0sY0b5xB07tOZLFbVk8TXCD8ZTqJkNwOC-2Fy3zGf7KyOLFDcMiNtYnFlsqrzsqspbWk2oIQ4jZGDM0w8a9VorMLsqKDqYMBBxiP7L47t2zzIwdbSNGpIkMbgdXRMhdqnFHiFphgwSSr5RO4gSups3BTqQHQGwSIMOxnzuATARZEmN22plMW2IcGLJ56wWpXzqUFfbH2i0OgWlMAMyShRtyNo9FfTzJo4iSohtDbRR5ZzL3lUYqdtP4gU8367C5EG]
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베를린 2026년 9월 5일 /PRNewswire/ -- 치큐(CHiQ)가 9월 4일 IFA 베를린(IFA Berlin)에서 TV, 냉장고, 에어컨, 일체형 세탁건조기를 아우르는 새로운 AI 기반 가전제품 라인업을 공개했다. 치큐는 기술 사양만 강조하기보다 AI가 실제 가정의 일상에 어떻게 통합되는지 보여주며 기술 혁신에서 일상적 경험으로의 전환을 제시했다. 이는 모회사인 창훙(Changhong)이 글로벌 시장에서 지속적으로 현지화에 주력하고 있음을 보여준다.
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다양한 가정의 니즈에 대응하기 위해 치큐는 점점 더 많은 일상생활 시나리오에 AI를 접목하고 있다. RGB MiniLED AI TV 라인업에는 AI Sports Platform이 통합되어 TV를 기존의 단순한 디스플레이에서 홈 피트니스와 공동 활동을 위한 인터랙티브 허브로 전환한다. 에어컨에는 AI Human Presence Radar가 탑재되어 사용자의 위치와 생활 습관을 감지하고 이에 맞춰 바람의 방향과 흐름을 동적으로 조절한다. 한편 AI 기반 냉장고와 의류 관리 시스템은 지능형 감지 및 모니터링 기능을 활용해 사용자가 식품의 신선도와 의류의 청결 상태를 보다 능동적으로 관리할 수 있도록 지원한다.
IFA 개막일에는 치큐의 전략적 파트너이자 유럽 프리미엄 가전 브랜드인 그룬디히(Grundig)가 TV, 냉장고, 세탁건조기, 에어컨을 아우르는 새로운 제품 라인업을 선보였다. 이번 전시는 그룬디히의 브랜드 개발 및 제품 전략이 한층 더 확장됐음을 보여주는 동시에 유럽 및 글로벌 시장에서 그룬디히가 나아갈 새로운 방향을 제시한다.
최근 몇 년간 치큐는 스마트 혁신을 통해 일상적인 가사 노동을 간소화하는 데 주력해 왔다. 또한 가상 자이언트 판다를 AI 인터랙티브 어시스턴트로 도입해 스마트 TV와 기타 AI 지원 가전제품에 친근함과 개성을 더하는 한편, 중국 문화 특유의 요소를 사용자 경험에 자연스럽게 녹여냈다.
[https://mmx.prnasia.com/media/MS1982063/20260904093332EDT_image_3.ｊｐｇ?id=OA2931216&p=medium600]https://message.prnewswire.com/ls/click?upn=u001.XXy979ThTjvUCaFU-2FYJgmWq9R-2B5GUYx7K3GnOIB8hmSVEvPs-2B4sFnKxCRj8aI9GGSx-2FRvwoNaGW2d-2BDFZg4V211sJNyDegKdrqif4unYBcBv-2FjLiv5RYxAduQNHUsTdmXdY2TbuGSdFNYe3rInhemQ-3D-3DRYAs_J5zZT1SHizHP02RCH7DPFqEjVZdAWWfvTFH-2F38NkA2aUjPcWCePza8j6Hc-2FCoKdJcLdzOR8spdND7y4Bru-2F-2BPE088N8QFiS9OjA6ITEYiOj537CnMad3pId-2FTGz7kl5fR0sY0b5xB07tOZLFbVk8TXCD8ZTqJkNwOC-2Fy3zGf7KyOLFDcMiNtYnFlsqrzsqspbWk2oIQ4jZGDM0w8a9VorMLsqKDqYMBBxiP7L47t2zzIwdbSNGpIkMbgdXRMhdqnphxtZ5geD2oXzxvZAXF57LwD-2FrIimOqE6XuvwGZZJfqd-2Be1XuzoOFIg1kzhOJ-2Fpv-2FeUs7pmJmA8FXxQUi8589r8tvRX-2F7oQoFFJ-2FCXkeI0L7ICeESWn-2FVJYhIr7vQfM3
스키 역시 치큐와 유럽의 라이프스타일을 연결하는 또 하나의 가교가 되고 있다. 같은 기간 치큐는 FIS 스키점프 월드컵(FIS Ski Jumping World Cup)의 공식 데이터 파트너로 활동하며 유럽 내 입지를 강화했다. 이러한 노력은 유럽뿐만 아니라 전 세계 소비자와 치큐의 유대감을 한층 강화했다. 동시에 치큐는 스키의 속도감과 겨울 스포츠 특유의 깨끗하고 순수한 이미지를 제품에 반영함으로써 기술을 사용자의 라이프스타일에 더욱 가깝게 접목하고 있다.
이러한 이니셔티브의 배경에는 더 광범위한 변화 즉, 치큐의 현지화 노력이 자리잡고 있다. 제품 경험과 브랜드 메시지부터 스포츠, 문화 및 그 밖의 현지 생활 영역에 이르기까지 치큐는 유럽 내 입지를 확대하면서 더욱 다양한 소비자 접점을 구축하고 있다. 단순히 해외 시장에 진출하는 단계를 넘어 현지 시장의 일부로 자리 잡는 방향으로 나아가면서 치큐는 글로벌 확장 전략을 각 현지 시장과 더욱 긴밀하게 조율하고 있다.
세계적인 소비자 전자제품 및 가전제품 제조업체인 치큐는 혁신적인 제품, 지능형 기술, 기업의 사회적 책임에 대한 지속적인 노력 강화를 통해 업계의 기준을 새롭게 정의하고 있다. 특히 유럽을 중심으로 글로벌 시장에서 영향력을 지속적으로 확대하고 있다.
Source : CHiQ
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문의처: info.chiq@changhong.com
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